19: RAUCH & LANG ELECTRIC WORM DRIVE AUTOMOBILE C.1911

Die struck, double-sided medallion with pictorial Worm Drive and Rauch & Lang Electric logo on the obverse. Reverse reads 'If keys are found, return to above address,' with Whitehead & Hoag Co. 'W&H Co.' mark.
Wikipedia background: 'The Rauch & Lang Carriage Company was an American electric automobile manufactured in Cleveland, Ohio, from 1905 to 1920 and Chicopee Falls, Massachusetts, from 1920-1932.
In 1911, the Rauch and Lang Electric was voted the most popular car in San Francisco and Minneapolis and a year later, worm drive was introduced. A Rauch & Lang advertisement penned by Albert Lasker of the Lord & Thomas Advertising Agency stated:
'Again has the Rauch and Lang electric asserted its premiership as Society's chosen car. The success of the new worm drive has been immediate.
'This new feature means continued leadership in driving quality just as the beautiful body lines, rich finish and ultra refinement in every detail have always marked supremacy of Rauch and Lang construction. They are enthusiastic because the Rauch and Lang Straight Type Worm Drive (top mounted), which is superior to all others, means a greater than ever all 'round efficiency, a silence that is manifest, a power economy hitherto unknown and a driving simplicity that appeals to the most timid women. The Rauch and Lang is the highest priced automobile on the market. Its value is readily apparent to those who seek in a car artistic and mechanical perfection.'.'
Measures 3.75 inches x 1.25inches.
Good condition overall, noting normal wear and age, as shown.
$150 - $200