309: B.F. AVERY & SONS PLOWS ADVERTISING MIRROR

Red on white, reads 'Buy genuine B.F. Avery & Sons Plows, trademark, AVERY, copyrighted BEST IN THE WORLD.'
Background by Jim Romeo at farmcollector.com: 'In 1863, Avery formed a new firm with his son and son-in-law as partners under the banner of B.F. Avery and Sons. The business grew and expanded until it became a leader in the west, with a large workforce and diversified lines of cast iron and steel plows. In addition, the firm published a highly regarded semimonthly newspaper, Home and Farm. The Avery Plow Works became the largest in the world, and Avery plows were sold in nearly every state in the country.

In 1951, the Avery company merged with Minneapolis-Moline. At that time, the two businesses complemented each other: While Avery was a leader in plow manufacture, Moline produced hay balers, cotton harvesters and mowers for forage harvesters. At one time, B.F. Avery had a workforce of 1,200 at the sprawling Louisville plant.
Production at the Louisville plant halted in 1955, and the property was sold. Though the company is no longer in existence, farm collectors will see Avery plows on auction blocks, in overgrown barnyards, and in the collections of many enthusiasts. They remain a symbol of the prosperity that agriculture once offered to both farmers, and the industrialists who produced farm equipment.'
Measures 1.75 inches.
Good condition overall, minor wear and age, as shown.
$40 - $60